This Week in Career Advice: Why You Need to Consider a Passive Recruitment Strategy
Finding a job is time-consuming. Between looking through job boards, researching hiring managers and filling out often-lengthy applications, a proper job hunt can literally eat away hours of your free time every single week. That’s why adopting a passive recruitment strategy is a solid approach every job-hunter should use when seeking new opportunities, according to career advisor Jaclyn Westlake.
How does it work? By making it easier for recruiters to come to you.
While recruiters have great tools (like job boards and employee referral programs) at their disposal, they also spend hours searching for passive candidates to fill their open opportunities. Think about it this way: If you were in the market for a new car, and you were specifically looking for a 2016 model with less than 10,000 miles, an automatic transmission, leather upholstery, a built-in GPS, and heated seats, would you just sit back and wait for a car that meets all of these requirements to show up in your driveway?
Of course not—you’d be actively calling dealerships, searching the internet, and going on test drives. Well, the same idea applies to recruiting. Sure, it’s possible that the perfect candidate will apply, but a good recruiter doesn’t rely on postings alone to find the right person—she goes out looking.
Westlake suggests a four-pronged passive recruitment approach, which includes optimizing your LinkedIn profile, tidying up your online presence while staying active socially, and learning to network.
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