Sales Manager Job Description

Sales Managers Job Description
(all industries)
Analyze statistical data, such as mortality, accident, sickness, disability, and retirement rates and construct probability tables to forecast risk and liability for payment of future benefits. May ascertain premium rates required and cash reserves necessary to ensure payment of future benefits.
Sales Managers Tasks Performed
  • Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.

  • Assess marketing potential of new and existing store locations, considering statistics and expenditures.

  • Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.

  • Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.

  • Determine price schedules and discount rates.

  • Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.

  • Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.

  • Direct foreign sales and service outlets of an organization.

  • Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.

  • Monitor customer preferences to determine focus of sales efforts.

  • Oversee regional and local sales managers and their staffs.

  • Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.

  • Prepare budgets and approve budget expenditures.

  • Represent company at trade association meetings to promote products.

  • Resolve customer complaints regarding sales and service.

  • Review operational records and reports to project sales and determine profitability.

  • Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.

Sales Managers Work Activities
  • advise clients or customers

  • advise retail dealers in use of sales promotion techniques

  • analyze market or delivery systems

  • analyze sales activities or trends

  • assign work to staff or employees

  • conduct market research

  • conduct or attend staff meetings

  • conduct research on work-related topics

  • conduct sales presentations

  • coordinate staff or activities in clerical support setting

  • determine customer needs

  • develop budgets

  • direct and coordinate activities of workers or staff

  • discuss advertising strategies

  • establish employee performance standards

  • evaluate information from employment interviews

  • evaluate performance of employees or contract personnel

  • evaluate product quality for sales activities

  • hire, discharge, transfer, or promote workers

  • identify best product for customer's needs

  • make presentations

  • monitor consumer or marketing trends

  • orient new employees

  • oversee execution of organizational or program policies

  • oversee sales programs

  • provide customer service

  • recommend personnel actions, such as promotions, transfers, and dismissals

  • resolve customer or public complaints

  • sell products through advertising

  • use knowledge of sales contracts

  • use knowledge of written communication in sales work

  • use product knowledge to market goods

  • use public speaking techniques

  • use sales techniques

  • write sales or informational speeches

Information Provided by O*NET

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