Sales Manager Job Description

Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.

Assess marketing potential of new and existing store locations, considering statistics and expenditures.

Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.

Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.

Determine price schedules and discount rates.

Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.

Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.

Direct foreign sales and service outlets of an organization.

Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.

Monitor customer preferences to determine focus of sales efforts.

Oversee regional and local sales managers and their staffs.

Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.

Prepare budgets and approve budget expenditures.

Represent company at trade association meetings to promote products.

Resolve customer complaints regarding sales and service.

Review operational records and reports to project sales and determine profitability.

Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.

advise clients or customers

advise retail dealers in use of sales promotion techniques

analyze market or delivery systems

analyze sales activities or trends

assign work to staff or employees

conduct market research

conduct or attend staff meetings

conduct research on work-related topics

conduct sales presentations

coordinate staff or activities in clerical support setting

determine customer needs

develop budgets

direct and coordinate activities of workers or staff

discuss advertising strategies

establish employee performance standards

evaluate information from employment interviews

evaluate performance of employees or contract personnel

evaluate product quality for sales activities

hire, discharge, transfer, or promote workers

identify best product for customer's needs

make presentations

monitor consumer or marketing trends

orient new employees

oversee execution of organizational or program policies

oversee sales programs

provide customer service

recommend personnel actions, such as promotions, transfers, and dismissals

resolve customer or public complaints

sell products through advertising

use knowledge of sales contracts

use knowledge of written communication in sales work

use product knowledge to market goods

use public speaking techniques

use sales techniques

write sales or informational speeches